Marina Mall Pink October

Introduction

Pink October at Marina Mall is an annual initiative dedicated to raising awareness about breast cancer and contributing to the global fight against it. As part of the mall’s Corporate Social Responsibility (CSR) efforts, this campaign reflects its commitment to community health and well-being.

Objective

During the year under review, Marina Mall set out to:

Facilitate proper screenings and checks for breast cancer.
Create a vibrant community of youth advocates to support breast cancer awareness and encourage victims.
Spread awareness about breast cancer prevention, early detection, and treatment.

Strategy

To achieve these objectives, the team implemented a comprehensive month-long strategy, which included:

Content Creation & Messaging Strategy: Developed engaging videos, SMS campaigns, and visually appealing graphics to communicate the campaign message effectively.
Media Partnerships: Collaborated with key media outlets to amplify reach.
Collaboration with Clinics: Partnered with healthcare professionals to provide education and on-site screenings.
Influencer Marketing: Engaged influential voices to drive awareness and participation.
Media Engagement: Conducted a media tour to highlight the campaign and its significance.

Outcome

Partnered with a leading clinic to educate shoppers and provide on-site breast cancer screenings.
Hosted a culminating event where professionals educated youth about breast cancer prevention and treatment, fostering a deeper understanding of the cause.
Enhanced Marina Mall’s brand visibility through strategic media engagement, boosting its reputation as a socially responsible entity.
Increased foot traffic to the mall, strengthening its community connection and impact.

As part of our collaboration with Marina Mall, we spearheaded the Pink October campaign to align the brand with the fight against breast cancer. This initiative not only supported a vital cause but also brought the community together, inspiring collective action and delivering measurable results.

Through purpose-driven marketing and impactful events, we amplified Marina Mall’s visibility and strengthened its connection with its audience while fulfilling its CSR objectives.